Briefing and context
The challenge here was create a WhatsApp redesign considering:
- CESAR Branding guidelines
- Innovative features
- CESAR culture (innovation as a DNA, diversity and entrepreneurship)
- Communication necessities
Research Process
PLAN
- Briefing analysis
- Define the requirements
- Research
- Benchmarking
- Specify the context of use
- Briefing analysis
- Define the requirements
- Research
- Benchmarking
- Specify the context of use
CUSTOMIZATION
- New features ideas
- Analyse competition
- Define new requirements
- New features ideas
- Analyse competition
- Define new requirements
DESIGN
- Design Alternatives;
- Developing solutions;
- Evaluate the proposals;
- Design Wireframes;
- Interactions
- Sequences and Navigation
- Design Alternatives;
- Developing solutions;
- Evaluate the proposals;
- Design Wireframes;
- Interactions
- Sequences and Navigation
The development process was guided by 4 steps: planning, customization, design and prototyping.
The planning step was the stage responsible for the analysis of the briefing to define the necessary requirements for the development of the proposal. After collecting requirements, a research was conducted to find best prac- tices for chat applications, trends, and similar applications.
The customization step was responsible for the list of new features that would be coupled to WhatsApp.
The Design step was responsible for the ideation and brainstorming, through the elaboration of design proposals were selected those that had better alignment with the briefing. This step was also responsible for making storyboards, sketches and wireframes.
The survey evaluated WhatsApp features, how interactions are performed, what actions are found in concurrent applications, and which killer features could be insert- ed into the new proposal, the evaluated applications are listed below.
IDEATION
The ideation phase was responsible for analyzing the existing features in WhatsApp, how they could be improved or simplified and analysis of existing features in similar applications that could be included and adapted in the proposal.
The features included in this proposal:
- Main Screen and Menu
- Chat
- Sending Files - Audio, Document, Videos and Photos - Profile Management
- Voice and Video Calls
- Contacts Management
- Chat
- Sending Files - Audio, Document, Videos and Photos - Profile Management
- Voice and Video Calls
- Contacts Management
The new features included:
- ChatBot
- Event Invitation
- Integration with callendar
- Add contact via QR Code
- Event Invitation
- Integration with callendar
- Add contact via QR Code
WIREFRAMES
APP FLOW
MOCKUPS
